Addressing Cost Increases in Warehouse Logistics Due to E-Commerce and Omni-Channel
Supply chain, Warehouse management, Warehouse optimizationIntroduction
Many companies struggle with increased costs in warehouse logistics because of e-commerce and omni-channel. One of the first steps companies often take is looking for technical solutions such as automation or voice-pick systems to increase efficiency and lower costs. However, this approach often addresses only the symptoms, not the root causes of inefficiency.
Thinking Outside the Box
A common issue is that companies get stuck in their “box,” trying to solve challenges without questioning why a process exists in the first place. Often, the best solution lies outside the organization. It might involve a supplier or the sales department making adjustments to streamline the flow.
Inbound Process Example
For instance, when inbound receives a pallet of goods, the first step is often to pick, label, and then restock. This isn’t lean. Have purchasing contacted the supplier to label during the packing process? With multiple suppliers of the same product, a Warehouse Management System (WMS) that handles multi-part numbers can eliminate the need for relabeling. Working cross-functionally saves time and money.
Outbound Communication
Similarly, in outbound logistics, sales campaigns must be communicated in advance so the warehouse can prepare picking areas and packaging materials. Effective communication, understanding, and respect across departments are essential.
The Importance of Cross-Functional Collaboration
Senior management must recognize the benefits of a cross-functional organization, where all departments respect and understand each other. The bottom line in the budget is what counts, not just individual department performance. Regular meetings with all departments can discuss projects to increase efficiency, quality, and service.
Eliminating Silos
Silos are a common sub-optimization issue in many companies. Sales and purchasing departments often make decisions without considering their impact on the warehouse. Removing silos requires senior management to foster a collaborative culture and eliminate departmental bonuses that encourage sub-optimization.
Fostering a Collaborative Culture
To remove silos and build a culture where the bottom line is the primary focus, senior management must lead the change. Department bonuses that prevent collaboration should be removed. In many companies, purchasing and sales bonuses build unnecessary stock in the warehouse, and frequent sales campaigns significantly increase costs, leaving little margin.
Enhancing Efficiency and Competitiveness
Time is money in logistics. Saving time increases margins and makes the company more competitive. That’s why the supply chain is a focus area, and many companies are willing to invest in warehouse logistics. Cross-functional organizations can elevate logistics to the next level.